Portfolio

De opdracht was om een nieuw beursconcept visueel en strategisch tot leven te brengen. De uitdaging lag in het creëren van een professionele en toekomstgerichte uitstraling die zowel bestaande relaties verbindt als nieuwe bezoekers aantrekt. Met een consistente merkidentiteit en doordachte event signing is Floréda gepositioneerd als hét ontmoetingsplatform binnen de floral business.

‘Just add Plants’ is een door mij ontwikkeld terrariumconcept waarbij consumenten met één compleet basispakket hun eigen mini-ecosysteem kunnen creëren. Het concept combineert productontwikkeling, merkpositionering en retailpresentatie tot een schaalbaar en internationaal inzetbaar DIY-product.

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding. 

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.